{"id":30722,"date":"2012-03-21T08:00:44","date_gmt":"2012-03-21T08:00:44","guid":{"rendered":"http:\/\/dev.fragmentsmag.com\/en\/?p=30722"},"modified":"2015-03-05T08:38:46","modified_gmt":"2015-03-05T08:38:46","slug":"ethical-fashion-in-korea-01","status":"publish","type":"post","link":"https:\/\/dev.fragmentsmag.com\/en\/2012\/03\/ethical-fashion-in-korea-01\/","title":{"rendered":"Hello! From Korea — Ethical Fashion in Korea"},"content":{"rendered":"
\"\"<\/div>\n

Me and Ethical Fashion through People Tree<\/h3>\n

First of all, let me introduce myself, and tell you how I got involved with ethical fashion.<\/p>\n

I have loved fashion from a very early stage in my life. I\u2019ve been checking out Paris Fashion week since I was in elementary school, and I met with idea of ethical fashion when I was a girl in high school in America, during the international relations class.<\/p>\n

I was writing a report about fair trade, and I met a brand and it caught me completely by surprise. \u201cFrom now on, fashion can\u2019t be satisfying when it is superficial! The ethical should be arriving!\u201d I fell in love with this brand\u2019s concept, creating a fashionable style whilst being fair trade: the brand was People Tree.<\/p>\n

Since I am a person who can\u2019t just sit and do nothing, I went off to Bangladesh straight away, to the place where fair trade items were made, and confirmed for myself how important the fair way of international trades will be from now on.<\/p>\n

Then, after I had returned to Japan, I had the chance to do internship with People Tree Japan in their PR section. As it was the moment of launching a collaboration line with the British pixie Emma Watson\u2014\u201cPeople Tree. Love from Emma\u201d\u2014I had the opportunity to do some PR projects with the student fair trade project team: School of Fair Trade (SoFT).<\/p>\n

(C) People Tree<\/p><\/div>\n

<\/div>\n

Ethical Fashion in Korea?<\/h3>\n

There\u2019s been a great boom in Korean fashion in Japan, namely Hang-Ryu (meaning \u2018Korean Style\u2019, and generally to do with Korean pop culture, singers, drama and fashion), so it might seem little strange making the association in your mind between Korea and ethical fashion. But there\u2019s actually quite a lot to talk about!<\/p>\n

Everything is changing rapidly here, and people\u2019s values change almost every moment. Although I have to say that \u201cethical\u201d ideas still haven\u2019t become completely established in Korea, \u201corganic\u201d and \u201cfair trade\u201d products are becoming more popular day by day, and this is happening at a surprising speed. The popularity of the term \u201cfair trade\u201d is as high as 85%* whereas in Japan it is below 50%. This is due to the effect of Korea\u2019s rapid introduction of fair trade foods in recent years!<\/p>\n

Speaking of myself again before we wrap up this post, I came to Korea after finishing school in America, and I now study at Ewha Women\u2019s University, one of Korea\u2019s largest institutions of higher learning and a luxury school, but I myself am just an ordinary girl majoring in Asian Politics, and trying to economize every day!<\/p>\n

Let\u2019s see how girls in this school, who have Louis Vuitton bags as their daily companions, brush themselves up, and let\u2019s see how they respond to ethical ideas. I\u2019ll also introduce ethical food, cosmetics, and talk about social news in Korea.<\/p>\n

See you next time!<\/p>\n

*1 GMO Japan Market Intelligence<\/a><\/sup><\/p>\n","protected":false},"excerpt":{"rendered":"

Me and Ethical Fashion through People Tree First of all, let me introduce myself, and tell you how I got involved with ethical fashion. I have loved fashion from a very early stage in my life. I\u2019ve been checking out Paris Fashion week since I was in elementary school, and I met with idea of ethical fashion when I was a girl in high school in America, during the international relations class. I was writing a report about fair trade, and I met a brand and it caught me completely by surprise. \u201cFrom now on, fashion can\u2019t be satisfying when it is superficial! The ethical should be arriving!\u201d I fell …<\/p>\n","protected":false},"author":1,"featured_media":30723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"quote","meta":{"jetpack_post_was_ever_published":false},"categories":[8],"tags":[784],"acf":[],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/dev.fragmentsmag.com\/en\/wp-content\/uploads\/sites\/2\/2015\/03\/Akari.profile1.jpg","_links":{"self":[{"href":"https:\/\/dev.fragmentsmag.com\/en\/wp-json\/wp\/v2\/posts\/30722"}],"collection":[{"href":"https:\/\/dev.fragmentsmag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.fragmentsmag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.fragmentsmag.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.fragmentsmag.com\/en\/wp-json\/wp\/v2\/comments?post=30722"}],"version-history":[{"count":2,"href":"https:\/\/dev.fragmentsmag.com\/en\/wp-json\/wp\/v2\/posts\/30722\/revisions"}],"predecessor-version":[{"id":30725,"href":"https:\/\/dev.fragmentsmag.com\/en\/wp-json\/wp\/v2\/posts\/30722\/revisions\/30725"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.fragmentsmag.com\/en\/wp-json\/wp\/v2\/media\/30723"}],"wp:attachment":[{"href":"https:\/\/dev.fragmentsmag.com\/en\/wp-json\/wp\/v2\/media?parent=30722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.fragmentsmag.com\/en\/wp-json\/wp\/v2\/categories?post=30722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.fragmentsmag.com\/en\/wp-json\/wp\/v2\/tags?post=30722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}