{"id":30703,"date":"2012-02-01T08:00:10","date_gmt":"2012-02-01T08:00:10","guid":{"rendered":"http:\/\/dev.fragmentsmag.com\/en\/?p=30703"},"modified":"2015-05-15T14:11:05","modified_gmt":"2015-05-15T05:11:05","slug":"ada-zanditon","status":"publish","type":"post","link":"https:\/\/dev.fragmentsmag.com\/en\/2012\/02\/ada-zanditon\/","title":{"rendered":"Pioneer of the Real Ethical &#8220;Fashion&#8221; &#8211;Ada Zanditon"},"content":{"rendered":"<p><div id=\"attachment_14850\" style=\"width: 293px\" class=\"wp-caption alignleft\"><img aria-describedby=\"caption-attachment-14850\" decoding=\"async\" loading=\"lazy\" src=\"http:\/\/dev.fragmentsmag.com\/wp-content\/uploads\/2012\/02\/lowres-ada.jpg\" alt=\"Photography: Yasuyo Miyake\" width=\"283\" height=\"425\" class=\"size-full wp-image-14850\" \/><p id=\"caption-attachment-14850\" class=\"wp-caption-text\">Photography: Yasuyo Miyake<\/p><\/div><strong>\u201cWhatever I draw or design, the inspiration I get is from nature.\u201d<\/strong><\/p>\n<p><strong>&#8212; Can you tell me about your background?<\/strong><br \/>\nAfter completing my internship at Alexander McQueen and working in Paris for a few months, I received a bachelor\u2019s degree in Ladies Wear at the London College of Fashion (LCF). For a while, I participated in some projects as a freelancer and I even took part in a project with professionals on traditional arts from the Republic of South Africa. I joined in a collection at Gareth Pugh for one season and then established my own brand in 2009. Starting from the couture collection, from 2010 I do pret-a-porter. The theme of the 2010 spring\/summer was wasps and the 2010 autumn\/winter theme was bats.<!--more--><\/p>\n<p><strong>&#8212; Bats?<\/strong><br \/>\nThe bat is one of my favorite animals. They use ultrasonic waves and transport pollen. They are fascinating. I visit the zoo frequently and I especially recommend the London Zoo.<\/p>\n<p><strong>&#8212; You really like animals. Why did you start to think about protecting animals? <\/strong><br \/>\nI\u2019ve been interested in it since I was young. The elementary school I went to was eager in environmental education, so that might also have been a reason. I was born and raised in London, so I get attracted to nature easily. Like, everyone can get attracted by what they don\u2019t have, you know? I think it\u2019s one of those things. Whatever I draw or design, the inspiration I get is from nature.<\/p>\n<p><strong>&#8212; Since you started your brand, were you thinking about dealing with animals and nature throughout fashion?<\/strong><br \/>\nNot really. While I used to go to LCF, I went with my friend to listen to a lecture given by Katherine Hamnett. I learned some facts, like lots of animals are killed every year because of the insecticides used in cotton and I realized that fashion should be about protecting animals. Connecting the two is what I\u2019ve been putting as much passion as possible into.  <\/p>\n<p><strong>&#8212; What does \u201cethical\u201d mean to you?<\/strong><br \/>\nIt\u2019s difficult but I take it as a scientific meaning.<\/p>\n<p><strong>&#8212; Science? <\/strong><br \/>\nI think it is difficult to say and define if that person is ethical or not just by knowing if that person is a vegetarian or not. So, I think it is necessary to have a \u201cscientific\u201d standard of \u201chow much impact you have on the environment\u201d and to show statistically \u201chow much you were environmentally friendly\u201d. For me, ethical is \u201can approach to coexist with nature\u201d. We don\u2019t even know twenty percent about the earth, so we can\u2019t predict what affect our current lives will have on the future. Don\u2019t you think it\u2019s dangerous to continue how we\u2019re living in that kind of situation?<\/p>\n<p>I now understand that a precise standard is important. Lastly, can you tell me your future dream?<br \/>\nFashion designs the whole of our lives, so one day I would like to try home wears, too. Also, I would like to try designing wallpaper. I love cooking, so opening a restaurant is another dream. I\u2019ll make cuisine from all over the world by using local foods. I want to have a restaurant which will have a fusion of all the cultures around the world! <\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWhatever I draw or design, the inspiration I get is from nature.\u201d &#8212; Can you tell me about your background? After completing my internship at Alexander McQueen and working in Paris for a few months, I received a bachelor\u2019s degree in Ladies Wear at the London College of Fashion (LCF). For a while, I participated in some projects as a freelancer and I even took part in a project with professionals on traditional arts from the Republic of South Africa. I joined in a collection at Gareth Pugh for one season and then established my own brand in 2009. Starting from the couture collection, from 2010 I do pret-a-porter. The &hellip;<\/p>\n","protected":false},"author":1,"featured_media":30704,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false},"categories":[5],"tags":[23,730,616,597],"acf":[],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/dev.fragmentsmag.com\/en\/wp-content\/uploads\/sites\/2\/2015\/03\/ada-cover.jpg","_links":{"self":[{"href":"https:\/\/dev.fragmentsmag.com\/en\/wp-json\/wp\/v2\/posts\/30703"}],"collection":[{"href":"https:\/\/dev.fragmentsmag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.fragmentsmag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.fragmentsmag.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.fragmentsmag.com\/en\/wp-json\/wp\/v2\/comments?post=30703"}],"version-history":[{"count":3,"href":"https:\/\/dev.fragmentsmag.com\/en\/wp-json\/wp\/v2\/posts\/30703\/revisions"}],"predecessor-version":[{"id":30721,"href":"https:\/\/dev.fragmentsmag.com\/en\/wp-json\/wp\/v2\/posts\/30703\/revisions\/30721"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.fragmentsmag.com\/en\/wp-json\/wp\/v2\/media\/30704"}],"wp:attachment":[{"href":"https:\/\/dev.fragmentsmag.com\/en\/wp-json\/wp\/v2\/media?parent=30703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.fragmentsmag.com\/en\/wp-json\/wp\/v2\/categories?post=30703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.fragmentsmag.com\/en\/wp-json\/wp\/v2\/tags?post=30703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}